Blog | Hawley Penfold

The Hawleywood Insider

Hawley Penfold

Apr 12, 2023

Public Relations vs. Marketing: Understanding the Key Differences

Public relations (PR) and marketing are two distinct but closely related disciplines that play vital roles in the success of any business...

Hawley Penfold

Apr 10, 2023

TikTok's Influence on Gen Z Consumer Behavior: A New Era of Social Media Marketing

In recent years, TikTok has become a social media phenomenon, capturing the attention of millions of users, particularly among Generation...

Hawley Penfold

Mar 3, 2023

How to Use User-Generated Content to Promote Your Brand

UGC, or user-generated content, is a type of content that is created and shared by users rather than brands or businesses. User-generated...