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Hawley Penfold

Public Relations vs. Marketing: Understanding the Key Differences

Public relations (PR) and marketing are two distinct but closely related disciplines that play vital roles in the success of any business...

Hawley Penfold

TikTok's Influence on Gen Z Consumer Behavior: A New Era of Social Media Marketing

In recent years, TikTok has become a social media phenomenon, capturing the attention of millions of users, particularly among Generation...

Hawley Penfold

How to Use User-Generated Content to Promote Your Brand

UGC, or user-generated content, is a type of content that is created and shared by users rather than brands or businesses. User-generated...